Anne Hollander is the Founder at The Strategic Edge in Dallas, Texas.

She served as a CEO for a high-growth technology company, an executive-level strategist for an $18B AUM real estate company, led product marketing for a $1B+ CRE tech business, launched AI & blockchain platforms, and sold two tech companies she built from startups.

Today, Anne advises high-growth teams on strategic planning & execution, AI readiness & implementation, and GTM strategy.

Executive leader & board member with twenty years of experience in leading go-to-market initiatives, launching innovative products and platforms, and building value-based partnerships in the commercial real estate (CRE), financial services, and technology sectors.

Passionate about amplifying innovation and recognized as a thought leader and public speaker with multiple awards and honors for contributions and achievements.

RECENT EXPERIENCE

The Strategic Edge

2023-Current

Thirty Capital

2021 – 2024

Thirty Capital is a mid-market CRE investment & advisory firm dedicated to protecting cashflow, generating equity returns, and creating alpha from commercial real estate assets. With more than $33B in assets under management (AUM), Anne led the strategic positioning, growth, and investments in the Thirty Capital platform as Chief Strategy Officer.

In addition to this role, Anne built and launched Lobby CRE, the technology platform focused on automating & centralizing operational & financial performance data for asset managers as well as the Thirty Capital Performance Group, the advisory platform focused on evaluating & optimizing NOI, valuation, and equity returns. She continues to serve Thirty Capital as a Strategic Technology Advisor, focusing on AI-first products & services as well as an Expert in Residence within the Academy of CRE.

Trimble | Construction

2020 - 2021

RealPage

2017-2020

Trimble is an industrial technology company concentrated on helping the world work better. Trimble’s technology enables jobs to get done more precisely and accurately so clients can build, construct, grow, and move the things we need to live our lives and build future communities. In the Construction division, Anne led strategic initiatives in product marketing to unite technologies, services, and data into a singular ecosystem: Trimble Construction One.

Notable Projects

2004 - Current

Notable Appearances

The Strategic Edge is focused on solving the headaches of the rental housing industry with 10x improvements in workflows, processes, and people. Anne leads The Strategic Edge as an advisor, providing a consultative approach for assessing readiness, planning implementation, and educating people on the power of AI technology in the workplace.

RealPage provides the technology backbone to enable real estate owners & managers to change how people experience and use rental space by gaining transparency into asset performance and monetizing space to create incremental yields. Over three years, Anne led marketing, product, and strategic initiatives to amplify innovation, create competitive moats, differentiate market positioning, and harness client & industry partnerships. Anne earned the trust & respect of her colleagues to play a significant role in the revenue growth trajectory from approximately $400M to $1.1B+ over three years.

Over the past twenty years, Anne created, built, launched, amplified, and grew B2B and B2C technology - both for internal & market-facing purposes. Notable projects include:

  • Notes from the Field, a content platform focused on early career coaching, mentoring, and perspectives on the world of work. It’s everything you didn’t learn in school.

  • AI Screening, a tenant screening algorithm & visualization tool specifically for the rental housing industry. Most successful launch in the history of the company.

  • Omnify, an embedded CRM, marketing technology & data visualization platform for retail businesses & organizations. Built from an startup and acquired by a private equity organization.

  • RISE Alpha, a private aircraft & scheduled service marketplace linking private travelers to underutilized private aircraft. Acquired by Surf Air, a publicly traded company.

  • Activity Cloud, an analytics & business intelligence platform for the event registration & payment platform Active.com. Acquired by Global Payments.

  • TxtPay, an SMS-based payments platform for gasoline & merchandise purchases that attracted 75,000+ users within six months. Acquired by Walmart.

  • Refer a Friend, an embedded social referral tool for Facebook business pages to directly recommend & share educational opportunities with friends & colleagues.

There are countless opportunities to engage with Anne, including public speaking, media appearances, industry conferences, advisory & executive boards. Recent appearances include:

  • Executive Board Member, Thirty Capital

  • Advisory Board Member, North Carolina Tech Association

  • IMN Commercial Real Estate Conferences, Keynote Moderator & Speaker

  • National Real Estate Institute (NREI), Moderator & Speaker

  • National Apartment Association (NAA), Speaker

  • Building Owners & Managers Association (BOMA), Speaker

  • Consortium for Housing & Asset Management (CHAM), Speaker

  • National Association of State & Local Equity Funds (NASLEF), Speaker

  • Expert in Residence, The Academy of CRE Finance & Innovation

  • Hard Skill Exchange, AI Summit Featured Speaker

  • Globe St Best Bosses of 2023

  • Globe St Tech Influencer of 2023

  • Member, CXO Games & Hard Skill Exchange

  • Co-Founder, Notes from the Field